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Make Noise on social media through guerrilla marketing strategies & become a challenger beer brand (such as Brewdog)
Build a Flagship video & ski brand assets (to be known as the Après Ski beer)
2 social media campaigns
The first campaign was focused around building the "Après Ski" brand.
The second campaign focused on launching a new flavour: Blood Orange
Follower growth of 30,000
£60,000 sponsorship deal secured
3000+ emails sent to MPs in 1 week
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