Echt.
In this campaign our goal was to make our Peugeot 306 Wendy Famous.
Follower Growth
Views
Likes
Event Tickets Sold​​
Why?
Our beloved WENDY was going to get scrapped as a result of the new Ultra Low Emission Zone in London (which expanded on 29th August 2023), consequently we used this as an opportunity to protest through positive & creative marketing.​
We spent 1 month making our car famous in London and making people smile.
VIDEO 1: Announcement
We began this campaign with a simple announcement video in order to make our goals and motives clear.
The video quickly picked up 100,000 views, and sparked online dialogue as well as mass support for Wendy.
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Before launching the campaign we made sure to capture a lot of branding assets, specifically photos of Wendy and the team with Wendy.
VIDEO 2: Wendy Around Town
Our second video was probably our most "viral" video. The video consisted of Dan & George driving Wendy through London's central areas with a speaker strapped to the top and a microphone inside for them to interact with the public, making them smile and consequently making Wendy famous.
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This fun video racked up over 700,000 views on instagram alone.
VIDEO 3: Summary of first week
Our next video was a summary of all we had done so far in order to make Wendy famous so far.
People engaged well since we carried out a variety of activities such as hanging 500 flyers, attending protests and driving Wendy all over London.
VIDEO 4: Trojan Horse
This video was perhaps our most ambitious one.
The goal was to get into the news (specifically on BBC news).
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Unfortunately we did not make it onto the news, however people loved the idea, and the video was a hit on social media.
The Event: Wendy Fairwell
This campaign almost came to a climax with a party in which we brought our now "famous car" and people could sign her before she left London forever.
It was an epic event with a live band, DJs, rapper and Wendy parked outside for people to sign. We sold around 200 tickets at £15-20 and people love it.
Part 2: Trip to Greece
The final part of this campaign was a trip in which we drove Wendy from London to Greece: Wendy's last ride.
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We kept people up to date of our progress on social media, posting every few days and uploading stories daily. We had a Gofundme page, where people donated £300 towards helping Wendy get to Greece.
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On return we released a Documentary recounting the story of Wendy's last ride; a feature length piece titled: "What does it mean to be a good man?"
The Documentary
