Echt.
In this campaign our goal was to make our Peugeot 306 Wendy Famous.
Follower Growth
Views
Likes
Event Tickets Sold
Why?
Our beloved WENDY was going to get scrapped as a result of the new Ultra Low Emission Zone in London (which expanded on 29th August 2023), consequently we used this as an opportunity to protest through positive & creative marketing.
We spent 1 month making our car famous in London and making people smile.
VIDEO 1: Announcement
We began this campaign with a simple announcement video in order to make our goals and motives clear.
The video quickly picked up 100,000 views, and sparked online dialogue as well as mass support for Wendy.
Before launching the campaign we made sure to capture a lot of branding assets, specifically photos of Wendy and the team with Wendy.
VIDEO 2: Wendy Around Town
Our second video was probably our most "viral" video. The video consisted of Dan & George driving Wendy through London's central areas with a speaker strapped to the top and a microphone inside for them to interact with the public, making them smile and consequently making Wendy famous.
This fun video racked up over 700,000 views on instagram alone.
VIDEO 3: Summary of first week
Our next video was a summary of all we had done so far in order to make Wendy famous so far.
People engaged well since we carried out a variety of activities such as hanging 500 flyers, attending protests and driving Wendy all over London.
VIDEO 4: Trojan Horse
This video was perhaps our most ambitious one.
The goal was to get into the news (specifically on BBC news).
Unfortunately we did not make it onto the news, however people loved the idea, and the video was a hit on social media.
The Event: Wendy Fairwell
This campaign almost came to a climax with a party in which we brought our now "famous car" and people could sign her before she left London forever.
It was an epic event with a live band, DJs, rapper and Wendy parked outside for people to sign. We sold around 200 tickets at £15-20 and people love it.
Part 2: Trip to Greece
The final part of this campaign was a trip in which we drove Wendy from London to Greece: Wendy's last ride.
We kept people up to date of our progress on social media, posting every few days and uploading stories daily. We had a Gofundme page, where people donated £300 towards helping Wendy get to Greece.
On return we released a Documentary recounting the story of Wendy's last ride; a feature length piece titled: "What does it mean to be a good man?"
The Documentary