Echt.
Make Noise on social media through guerrilla marketing strategies & become a challenger beer brand (such as Brewdog)
Build a Flagship video & ski brand assets (to be known as the Apres Ski beer)
2 social media campaigns
The first campaign was focused around building the "Après Ski" brand.
The second campaign focused on launching a new flavour: Blood Orange
Follower growth of
Created JUBEL's most viewed video with
Drove sales in supermarkets for beer launch
In the style of Brewdog's cheeky Guerrilla Marketing tactics, they had taken JUBEL's prime spot on the road to Twickenham stadium to promote their new Guinness challenger beer.
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JUBEL were frustrated at this move and hired us to "get back" at them in a lighthearted, fun, but provocative manner.
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Hence "Loodog" was born. The concept was simple, "pour your Brewdog sample drink down the loo and we'll give you a Free JUBEL".
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This stunt blew up on Linkedin and got around in the startup network.
JUBEL commissioned us to do a brand Hero video. They outline the concept and took us Skiing in order to capture the "Apres Ski Lifestyle".
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The result is the story of an "Apres Ski Goer" having the time of his life as a result of JUBEL beer.
